Privacy Policy

Sleep Theory ("we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or otherwise engage with our services. By using our website or services, you consent to the data practices described in this policy.

​

Information We Collect

We may collect personal information from you when you visit our website, contact us, or engage with our services. This information may include:

• Contact information (such as name, email address, phone number).

• Information that you provide to us about your child or children (such as age, sleep habits, health information).

• Payment information (such as credit card details).

• Communications preferences.

 

How We Use Your Information

We may use the information we collect from you for various purposes, including:

• Providing and personalizing our services to meet your needs.

• Communicating with you, including responding to your inquiries and providing customer support.

• Processing payments for our services.

• Sending you promotional and marketing communications, where permitted by law.

• Conducting research and analysis to improve our services.

• Complying with legal obligations.

 

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you are a client of Sleep Theory we will retain your details for a minimum of 7 years to comply with financial record keeping in the UK. 

 

Disclosure of Your Information

We may disclose your personal information to third parties in the following circumstances:

• To our service providers who assist us in operating our business and providing our services.

• To comply with legal obligations or respond to lawful requests from public authorities.

• To protect our rights, property, or safety or the rights, property, or safety of others.

 

Your Rights and Choices

You have certain rights regarding your personal information, including the right to access, correct, or delete your information. You may also opt-out of receiving promotional communications from us at any time.

 

Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information, inc. the use of 2FA on accounts where available. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website.

 

Contact Us

If you have any questions or concerns about our Privacy Policy or our practices regarding your personal information, please contact us at Nicola@sleeptheory.co.uk.